If you die or become critically ill, knowing that your friends and family are well protected is priceless. But good life insurance cover that isn't too expensive can be hard to find.
With Life Insurance and Critical Illness cover provided by LV= through InsureandGo, you can rest easy knowing that you're covered for a price that is competitive and affordable. Life Insurance and Critical Illness cover offers peace of mind, enabling you to enjoy life without having to worry about how your nearest and dearest will survive after you die or become critically ill.

Benefits of Life and Critical Illness Cover through InsureandGo
No minimum amount of cover
Choice of level or decreasing cover
Get covered from as little as £5 a month
Quick and easy to buy online
Fixed premium
Pays out if you die or are diagnosed with a critical illness during the policy term
Important things you should know
If you stop paying your premiums you may not be covered, and if you cancel your policy, you won't get back any premiums paid.
If you die, normally the lump sum paid out, will be paid to your estate. Inheritance tax could apply to the part of your estate that's worth over £325,000 (tax year 2010/2011).
If you choose level cover, the amount of cover is fixed when your policy starts. It won't keep up with inflation, and will buy less in the future.
You're only covered for the critical illnesses detailed in the policy conditions, and no others.
If you're claiming for a critical illness your claim will only be paid if you live for at least 14 days after being diagnosed.

Everyone likes to save money but it’s important to keep in mind lower premiums may not be the best way to save money in the long term when buying life insurance. The first consideration is there are two quite different types of life insurance – term life insurance and permanent life insurance — and multiple ways a policy can be purchased. This complexity basically demands the buyer to do some background research, and carefully compare life insurance quotes. Life insurance is not one-size-fits-all and when comparing your options make certain you are comparing apples-to-apples to get the best low cost life insurance.
Before you buy a life insurance policy you should decide what type of policy is best for you and focus your efforts on financially sound life insurance companies. Check each company out with independent insurance company rating agencies and eliminate any that don’t get high ratings. The obvious step in terms of saving money is to take your time and compare life insurance quotes from a number of companies to get an idea of the range in costs. These numbers can vary by hundreds of dollars.
You should find out if you qualify for group life insurance through an employer or other organization because group rates are often much less expensive than individual life insurance. Group life insurance also comes with the benefit of possibly not requiring a health check to qualify for the plan. Another benefit is your premiums may be deducted from your paycheck so you’re less likely to miss a payment.
Once you are ready to buy life insurance go ahead and check around one more time to compare life insurance quotes from a number of insurance providers your previous research determined are financially sound. Once again the same policy can cost hundreds of dollars more or less from different companies. Here is where the initial low premium can catch you. Some policies have low premiums that rapidly increase over time, and other life insurance policies have higher upfront premiums, but don’t rise as dramatically. Look into the big picture to see which policy actually costs more after five year or longer. You might find the more expensive policy initially is significantly cheaper over time.
Two more places to save money with life insurance is in discounts. Look for premium discounts that kick in at certain coverage levels, such as a discount that makes $250,000 in coverage actually less expensive than $200,000 in coverage due to a premium discount. The second place is how you pay your premium. Paying yearly is often less expensive than paying more frequently, such as paying a monthly life insurance premium.

In a nutshell, Life insurance comes in two flavors: Term and Permanent. Farmers^® offers several options for both types of Life insurance coverage.

Term Life Insurance
Term Life insurance provides the greatest amount of coverage for the lowest initial cost so it is a good choice if your needs are temporary or your funds are limited. Since term insurance provides coverage for a specific period of time (the "term"), you will have to choose the number of years you will need coverage. The Company pays a death benefit only if you die during that term. Some term insurance policies can be renewed at the end of the term. Premium rates may increase at each renewal date. Term insurance is useful as coverage for responsibilities that will diminish or end over time, such as mortgages or car loans. Farmers offers several Term Life Insurance options to choose from.*

Permanent Life Insurance.
Permanent Life insurance coverage is useful when you anticipate a long-term need and value the option of income-tax-favored accumulation for future needs.** The accumulated value can be borrowed against and, in some cases, withdrawn to help meet future goals. (Of course, accessing your accumulated value may reduce your death benefit). As long as you pay the necessary premiums, there is no time limit (or term) restriction on the availability of your death benefit.

Term vs. Permanent Comparison
The snapshot below offers a basic comparison*** between term and permanent Life insurance, based on a variety of circumstances. For a personalized assessment of your Life insurance coverage needs, including customized term life insurance quotes, contact a Farmers agent.

Products and features may not be available in all states and may vary by state.

There's no doubt that Life insurance provides a sense of financial security. "If all else fails," you think, "at least I'm covered." But determining the amount of Life insurance you need depends on a number of variables: your marital status, current income, (projected) future income, number of dependents, value of your assets, and your preferred lifestyle in general.
A common rule of thumb is that your Life insurance benefit should equal 5-10 times your current income. But there's no one answer: if you're older, and your mortgage is paid off, you may not need as much Life insurance as a new homeowner. On the other hand, if you're single and have no children, you may not need a policy in addition to the one available at your job.
Keep in mind that until that Life insurance benefit is paid out, you are paying a monthly premium. That's why it's important to research your options and talk to an insurance agent who can help you determine the best policy options for your situation. Farmers® offers a wide variety of term and permanent Life insurance coverage, with a range of premium levels to choose from.

At Farmers^®, we know it's difficult to imagine a time when you won't be there to help provide for your family. That's why Farmers has developed a suite of Life insurance products* designed to help answer your Life insurance requirements, at any stage of life. Whether you're a new family, empty nester, business owner, or single parent, Farmers has a Life insurance option to suit your needs and budget. For a personalized assessment of your Life insurance coverage needs, including customized Term Life insurance quotes, contact a Farmers agent.

Protecting Your Family:
By preparing in advance, you'll have the peace of mind that comes from knowing you're protecting your family's financial future. And since Life insurance benefits are generally not taxable at the federal level**, your loved ones can use the benefits to help take care of their living expenses in a variety of ways.

• Any needs after the time of death, such as final illness expenses, burial costs and estate taxes.
• Funds for a readjustment period, to finance a move, or to provide time for family members to find a job.
  
• Ongoing financial needs, such as monthly bills and expenses, daycare costs, college tuition or retirement.

Safeguarding Your Business
If you're a business owner or have business partners, it's important to prepare for the unexpected. Farmers offers several Life insurance products that are designed to help you, as a business owner, to make it possible for your heirs to help pay estate taxes and help sustain the business during a change in management, or to help provide funds in order to execute a buy-sell agreement between partners or stockholders.**

Contact a Farmers agent to learn more about how Life insurance can benefit you and your loved ones or beneficiaries.